Product diversification, multinationality, and country involvement: What is the optimal combination?
Publication in refereed journal

香港中文大學研究人員
替代計量分析
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其它資訊
摘要This study assesses the interactive effects of product diversification (PD), multinationality (MN), and country involvement (CI) on firm performance, and explores these effects not only in pairs but also in groups. It locates the optimal combinations of these three variables that will help firms to maximize their performance. The results indicate that when these three variables interact in pairs (that is, MN and CI, respectively, interact with PD), their impact on firm performance are opposite, when they interact as a group (MN and CI jointly interact with PD), they mutually strengthen or cancel each other out, and the optimal combinations differ depending on the interactions of PD with MN and CI. © Copyright (c) by The Haworth Press, Inc. All rights reserved.
著者Li L., Qian G., Qian Z.
期刊名稱Journal of Global Marketing
出版年份2007
月份9
日期4
卷號20
期次4
出版社Haworth Press Inc.
出版地United States
頁次5 - 23
國際標準期刊號0891-1762
語言英式英語
關鍵詞Country involvement, Multinationality, Optimal combination, Product diversification

上次更新時間 2020-18-10 於 00:38