Multinationality, global market diversification, and risk performance for the largest U.S. firms
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AbstractThis article analyzes both geographic scale and scope of foreign operations for the largest U.S. firms and especially their strategic combinations by relating to the risk of profits. The test results indicate that the combination of high geographic scale and medium geographic scope of foreign operations outperformed other strategic combinations. This particularly suggests that the heavy or light geographic scope of foreign operations may possibly cause a downturn in the risk performance. The implication is that firms preparing themselves for overseas activities should consider the use of this strategic combination. © 1998 Elsevier Science Inc.
All Author(s) ListQian G., Li J.
Journal nameJournal of International Management
Volume Number4
Issue Number2
PublisherElsevier BV
Place of PublicationNetherlands
Pages149 - 170
LanguagesEnglish-United Kingdom
KeywordsGlobal market diversification, Multinationality, Risk performance

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