Technology industry success: Strategic options for small and medium firms
Publication in refereed journal

香港中文大學研究人員
替代計量分析
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其它資訊
摘要Small and mid-sized firms usually suffer from size constraints and a shortage of resources, finding it difficult to compete in technology industries characterized by intense competition, shortened product life cycles, and frequent technological obsolescence. They do, however, have some advantages, such as flexibility, nimbleness, and innovativeness. Thus, a number of strategies are open to them. By focusing on components rather than consumer goods, specializing in manufacturing, creating alliances, embracing component adaptation rather than standardization, producing in emerging markets, and acquiring rather than starting up operations, they will find it easier to keep their heads above water and swim with the big guys.
著者Qian G., Li L.
期刊名稱Business Horizons
出版年份2003
月份9
日期1
卷號46
期次5
出版社Elsevier BV
出版地Netherlands
頁次41 - 46
國際標準期刊號0007-6813
語言英式英語

上次更新時間 2020-11-10 於 00:22