Technology industry success: Strategic options for small and medium firms
Publication in refereed journal

Times Cited
Altmetrics Information

Other information
AbstractSmall and mid-sized firms usually suffer from size constraints and a shortage of resources, finding it difficult to compete in technology industries characterized by intense competition, shortened product life cycles, and frequent technological obsolescence. They do, however, have some advantages, such as flexibility, nimbleness, and innovativeness. Thus, a number of strategies are open to them. By focusing on components rather than consumer goods, specializing in manufacturing, creating alliances, embracing component adaptation rather than standardization, producing in emerging markets, and acquiring rather than starting up operations, they will find it easier to keep their heads above water and swim with the big guys.
All Author(s) ListQian G., Li L.
Journal nameBusiness Horizons
Volume Number46
Issue Number5
PublisherElsevier BV
Place of PublicationNetherlands
Pages41 - 46
LanguagesEnglish-United Kingdom

Last updated on 2020-21-09 at 02:10