IntelliAd: Assisting Mobile App Developers in Measuring Ad Costs Automatically
Refereed conference paper presented and published in conference proceedings


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AbstractIn-app mobile advertising serves as a primary
source of revenue for most free apps. Such apps are embedded
with third-party SDKs for ads displaying and are monetized by
user impressions. However, ad placement can sometimes spoil
user experience, for example, by too much memory consumption
and battery drainage, thus leading to app uninstalling and
unfavorable user feedback. Therefore, ensuring user perceptions
of mobile ads can be greatly beneficial to app developers. Furthermore,
various ad networks and formats make ads selection a
great challenge. To achieve this, we design a tool named IntelliAd
to automatically measure the ads-related consumption on mobile
phones. Based on the measured costs, developers can optimize
the ad-embedding schemes for their apps.
Acceptance Date20/05/2017
All Author(s) ListCuiyun Gao, Yichuan Man, Hui Xu, Jieming Zhu, Yangfan Zhou, Michael R. Lyu
Name of Conference2017 IEEE/ACM 39th IEEE International Conference on Software Engineering Companion (ICSE-C'17)
Start Date of Conference20/05/2017
End Date of Conference28/05/2017
Place of ConferenceBuenos Aires
Country/Region of ConferenceArgentina
Proceedings TitleICSE-C '17 Proceedings of the 39th International Conference on Software Engineering Companion
Year2017
Month5
Pages253 - 255
LanguagesEnglish-United States

Last updated on 2020-18-09 at 01:46