Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue
Publication in refereed journal

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AbstractIs there a link between the color of a taxi and how many accidents it has? An analysis of 36 mo of detailed taxi, driver, and accident data (comprising millions of data points) from the largest taxi company in Singapore suggests that there is an explicit link. Yellow taxis had 6.1 fewer accidents per 1,000 taxis per month than blue taxis, a 9% reduction in accident probability. We rule out driver difference as an explanatory variable and empirically show that because yellow taxis are more noticeable than blue taxis-especially when in front of another vehicle, and in street lighting-other drivers can better avoid hitting them, directly reducing the accident rate. This finding can play a significant role when choosing colors for public transportation and may save lives as well as millions of dollars.
Acceptance Date31/01/2017
All Author(s) ListTeck-Hua Ho, Juin Kuan Chong, Xiaoyu Xia
Journal nameProceedings of the National Academy of Sciences
Year2017
Month3
Volume Number114
Issue Number12
Pages3074 - 3078
ISSN0027-8424
LanguagesEnglish-United States
Keywordscar color, data science, road safety, sensory perception, transportation science

Last updated on 2024-24-04 at 09:40