Partnership or self-reliance entry modes: Large and small technology-based enterprises' strategies in overseas markets
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AbstractThis study compares large firms against small and medium-sized firms in technology industries and assesses the differences between them in the choices between partnership and self-reliance entry modes. A sample of 166 large, small, and medium-sized firms in technology industries was analyzed using LISREL 8.30. Results indicate that, given innovative advantage, large and small and medium-sized firms both prefer self-reliance entry modes. With violent market dynamism, large firms prefer self-reliance entry modes while small and medium-sized firms prefer partnership entry modes. When high promotional effort is required, small and medium-sized firms prefer partnership entry modes and large firms may prefer partnership entry modes as well. This study provides important guidance for managers of large and small technology-based firms to select their entry modes when they enter overseas markets. © Springer Science+Business Media, LLC 2008.
All Author(s) ListLi L., Qian G.
Journal nameJournal of International Entrepreneurship
Volume Number6
Issue Number4
PublisherKluwer Academic Publishers
Place of PublicationNetherlands
Pages188 - 208
LanguagesEnglish-United Kingdom
KeywordsEntry modes, Partnerships, Self reliance, Small and large enterprises

Last updated on 2020-16-07 at 02:26