The effects of affect, processing goals and temporal distance on information processing: Qualifications on temporal construal theory
Publication in refereed journal

香港中文大學研究人員
替代計量分析
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其它資訊
摘要According to temporal construal theory (Trope & Liberman, 2003, 2010), people are likely to evaluate a product on the basis of global, high-level criteria (e.g., the intrinsic desirability of its features) if they consider it for future consumption but consider situation-specific (e.g., feasibility-related) criteria if they consider it for immediate use. However, this may be true only when people are unmotivated to assess the implications of all of the information they have available, and this motivation, in turn, is a function of both their mood and the goal they happen to be pursuing. When individuals' objective is to make a good decision, the theory's implications are more likely to be supported when they are happy (and believe they have enough information to make a good judgment) than when they are sad. When their goal is to enjoy themselves, however, the theory is more strongly supported when they are sad (and are unmotivated to engage in extensive processing) than when they are happy.
著者Chen F., Wyer R.S.
期刊名稱Journal of Consumer Psychology
出版年份2013
月份10
日期9
卷號25
期次2
出版社Lawrence Erlbaum Associates Inc.
出版地United States
頁次326 - 332
國際標準期刊號1057-7408
電子國際標準期刊號1532-7663
語言英式英語
關鍵詞Affect, Processing objectives, Temporal construal theory

上次更新時間 2020-23-11 於 01:22