Dimensions of effective CSR communication based on public expectations
Publication in refereed journal
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摘要Through surveying a representative sample of the general public about what they expect from companies’ corporate social responsibility (CSR) communication, this study empirically examines predictors to evaluate CSR communication. An initial measurement was identified through an exploratory factor analysis, and the initial measurement model was refined via a confirmatory factor analyses. The study identified six essential CSR communication dimensions: (1) informativeness, (2) third-party endorsement, (3) personal relevance, (4) message tone, (5) consistency, and (6) transparency. These six constructs revealed satisfactory reliability, discriminant validity, and convergent validity. The findings offer an integrated theoretical and methodological basis for evaluating effective CSR communication practice, filling an important missing link between CSR activities and their outcomes.
著者Kim S., Ferguson M.A.T.
期刊名稱Journal of Marketing Communications
出版年份2018
卷號24
期次6
出版社Chapman & Hall
出版地United Kingdom
頁次549 - 567
國際標準期刊號1352-7266
電子國際標準期刊號1466-4445
語言英式英語
關鍵詞confirmatory factor analysis, CSR communication, measurement model, measurements, predictors
