The Illusion of Saving Face: How People Symbolically Cope With Embarrassment
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AbstractPeople who feel embarrassed are often motivated to avoid social contact-that is, to hide their face. At the same time, they may be motivated to restore the positive image that has been tarnished by the embarrassing event (or, in other words, to restore the face lost in the event). Individuals can symbolically employ these coping strategies by choosing commercial products that literally either hide their face (e.g., sunglasses) or repair it (e.g., restorative cosmetics). However, the two coping strategies have different consequences. Although symbolically repairing one's face eliminates aversive feelings of embarrassment and restores one's willingness to engage in social activities, symbolically hiding one's face has little impact. © The Author(s) 2013.
All Author(s) ListDong P., Huang X., Wyer Jr. R.S.
Journal namePsychological Science
Volume Number24
Issue Number10
PublisherSAGE Publications
Place of PublicationUnited States
Pages2005 - 2012
LanguagesEnglish-United Kingdom
Keywordscoping, embarrassment, emotions, face saving, metaphor, product choice, social behavior

Last updated on 2020-02-12 at 00:41