Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis
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AbstractAbstract This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society of China (RCSC). RCSC’s public relations efforts, media coverage, and public opinion on micro-blogs are examined through the theoretical grounding of agenda building. Evidence shows that organizational public relations activities strongly influence media coverage at the first level, but exert no influence upon online public opinion. RCSC’s agenda neither forms issue salience of online public opinion, nor effectively influences public’s attitude on the issue. This study extends the theorization of the effects of agenda building by adding contextual factors about social media, political, and cultural characteristics in China.
All Author(s) ListYang Cheng, Yi-Hui Christine Huang, Ching Man Chan
Journal nameTelematics and Informatics
Volume Number34
Issue Number3
Pages765 - 773
LanguagesEnglish-United Kingdom
KeywordsPublic relations, Time series, Social media, Agenda building, Crisis, China

Last updated on 2020-03-07 at 02:10