Shake Hard Play Hard: How Hedonics and Risk Shape Consumer Behavior After a Major Disaster
Refereed conference paper presented and published in conference proceedings

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Other information
All Author(s) ListJIA Jayson, JIA Jianmin, HSEE Chris, SHIV Baba
Name of ConferenceThe INFORMS Marketing Science Conference
Start Date of Conference18/06/2016
Proceedings TitleThe INFORMS Marketing Science Conference
LanguagesEnglish-United Kingdom

Last updated on 2018-22-01 at 17:01