A Conjoint Analysis of Sequential vs. Simultaneous Bundle Choices
Invited conference paper presented and published in conference proceedings


Full Text

Other information
All Author(s) ListKIM Hwang
Name of Conference10th Triennial Invitational Choice Symposium
Start Date of Conference17/05/2016
Proceedings Title10th Triennial Invitational Choice Symposium
Year2016
Month5
Day17
Pages1
LanguagesEnglish-United Kingdom
KeywordsBundling strategy; Multi-category choice behaviors; Sequential choices

Last updated on 2018-22-01 at 15:34