The Influence of Incidental Similarity on Consumers’ Reactions to Observable Service Failures
Refereed conference paper presented and published in conference proceedings


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All Author(s) ListWAN Chun Ying, WYER JR Robert Selden
Name of Conference2016 Global Marketing Conference, Hong Kong
Start Date of Conference21/07/2016
Proceedings Title2016 Global Marketing Conference, Hong Kong
Year2016
Month7
Day21
Pages1
LanguagesEnglish-United Kingdom

Last updated on 2018-22-01 at 18:33