How Can Psychological Contagion Effect Be Attenuated? The Role of Boundary Effect on Menu Design
Publication in refereed journal

香港中文大學研究人員

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摘要Psychological effects can be greatly influential for the foodservice industry, especially in menu design. Presenting dish pictures is a common practice on menus, but because of the psychological contagion effect, this practice could decrease consumers' evaluations of dishes, sometimes without the awareness of consumers, let alone restaurant managers. This research aims to explore the potential threats of a psychological contagion by considering how dishes that make consumers feel uncomfortable can affect their evaluations of dishes located nearby. It further examines how a psychological contagion can be attenuated when a visual boundary is placed between a discomfiting dish and a target dish. The results demonstrate the occurrence of psychological contagion in menu design. The interaction between psychological contagions and visual boundaries suggest that the psychological contagion can be attenuated through visual boundaries.
著者HOU Yuansi, SUN Yixia, WAN Chun Ying, YANG Wan
期刊名稱Journal of Hospitality and Tourism Research
出版年份2018
月份5
卷號42
期次4
出版社SAGE Publications
頁次606 - 626
國際標準期刊號1096-3480
電子國際標準期刊號1557-7554
語言英式英語

上次更新時間 2021-16-01 於 23:44