Consumer Engagement in WeChat: Can It Be a Powerful Advertising Channel?
Invited conference paper presented and published in conference proceedings


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Other information
All Author(s) ListKIM So Jung, UM Nam-hyun, CHEN Cheng
Name of ConferenceInternational Conference Digital Media & Electronic Communication
Start Date of Conference01/06/2016
End Date of Conference03/06/2016
Place of ConferenceUniversity of Le Havre, Le Havre
Country/Region of ConferenceFrance
Proceedings TitleInternational Conference Digital Media & Electronic Communication
Year2016
Month6
Place of PublicationFrance, Le Havre
LanguagesEnglish-United Kingdom

Last updated on 2018-20-01 at 19:17