Compromise Effects Explained by Contextual Deliberation Reveal the Rationality in Preference Construction
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All Author(s) ListGUO Liang, WANG Wenbo
Name of ConferenceMarketing Science
Country/Region of ConferenceChina
Proceedings TitleMarketing Science
Year2016
Month6
Place of PublicationChina, Shanghai
LanguagesEnglish-United Kingdom
Keywordscompromise effect; context effects; conextual deliberation

Last updated on 2018-22-01 at 16:04