The Role of Comprehension Processes in Communication and Persuasion
Publication in refereed journal


Times Cited
Web of Science7WOS source URL (as at 12/10/2020) Click here for the latest count
Altmetrics Information
.

Other information
AbstractThe impact of media communications on attitude formation and change clearly depends on how the messages are comprehended. Although the role of comprehension processes in communication and persuasion has a long history in social psychology (cf. Hovland, Janis, & Kelley, 1953; McGuire, 1964, 1968, 1972; Wyer, 1974), it has received little attention in media research. In this article, we discuss both theory and research that have implications for how the comprehension of communication at early stages of processing can impact attitudinal responses to media communications, including print and broadcast advertising, narrative television programming, newspaper articles, political messages, and donation appeals.
All Author(s) ListWyer RS, Shrum LJ
Journal nameMedia Psychology
Year2015
Month4
Day3
Volume Number18
Issue Number2
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Pages163 - 195
ISSN1521-3269
eISSN1532-785X
LanguagesEnglish-United Kingdom
Web of Science Subject CategoriesCommunication; Film, Radio & Television; Film, Radio, Television; Psychology; Psychology, Applied

Last updated on 2020-13-10 at 02:14