Globalizing Chinese martial arts cinema: the global-local alliance and the production of Crouching Tiger, Hidden Dragon
Publication in refereed journal

香港中文大學研究人員

引用次數
替代計量分析
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其它資訊
摘要Using the Mandarin-language global blockbuster Crouching Tiger, Hidden Dragon as a case, this project aims to study how an oriental culture is globalized against the odds as predicted by theories of cultural imperialism. First, the globalization of local talents is found to be a precondition for this reversed cultural flow. Second, the formation of a global-local alliance, consisting of networks of both local and global firms and professionals, plays a critical role. The alliance serves to translate local cultural capital into economic capital and to enhance the transculturability of the cultural product. To be accountable to the Western agencies and to be faithful to local culture, the production team is under constant pressure to strike a balance between particularization and universalization. The implications of this unprecedented case are discussed.
著者Wu HT, Chan JM
期刊名稱Media, Culture and Society
出版年份2007
月份3
日期1
卷號29
期次2
出版社SAGE PUBLICATIONS LTD
頁次195 - +
國際標準期刊號0163-4437
電子國際標準期刊號1460-3675
語言英式英語
關鍵詞global-local alliance; globalization; particularization; reversed cultural flow; universalization
Web of Science 學科類別Communication; COMMUNICATION; Sociology; SOCIOLOGY

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