Collective behavior in YouTube: a case study of 'Bus Uncle' online videos
Publication in refereed journal
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替代計量分析
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摘要The study reported herein aimed to identify and discuss the nature and pattern of the uses of new media through a notable YouTube phenomenon. It analyzed 132 online videos centered on 'Bus Uncle,' a YouTube celebrity who rose into fame in Hong Kong during April 2006. Most of the videos drew references from local popular culture texts. They were mostly playful and sarcastic in their undertones. The collective behaviors in YouTube suggest that this hugely popular video-sharing site takes on the roles as public space, a playground and a cultural public sphere.
著者Chu DN
期刊名稱Asian Journal of Communication
出版年份2009
月份1
日期1
卷號19
期次3
出版社ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
頁次337 - 353
國際標準期刊號0129-2986
電子國際標準期刊號1742-0911
語言英式英語
關鍵詞Bus Uncle; collective behavior; cultural public sphere; Hong Kong; new media; YouTube
Web of Science 學科類別Communication; COMMUNICATION
