Employer brand management, organizational prestige and employees' word-of-mouth referrals in Taiwan
Publication in refereed journal


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摘要Word-of-mouth is thought to be an effective external recruitment information source that organizations are not generally able to do much about. While a number of previous studies have suggested the effectiveness of word-of-mouth recruitment, few have explored the specific factors enabling organizations to manage it effectively. This study addresses the cross-level influence of employer brand management (EBM) and organizational prestige on employees' word-of-mouth referrals. A total of 308 survey responses from senior managers and their employees were received from 33 firms in Taiwan. All hypotheses were supported, which suggests significant relationships between EBM, organizational prestige, and employees' word-of-mouth referrals. The study results also suggest that organizations are able to manage employee word-of-mouth referrals by enhancing EBM and reinforcing employees' perceived organizational prestige accordingly.
著者Uen JF, Ahlstrom D, Chen SY, Liu J
期刊名稱Asia Pacific Journal of Human Resources
出版年份2015
月份1
日期1
卷號53
期次1
出版社Wiley
頁次104 - 123
國際標準期刊號1038-4111
電子國際標準期刊號1744-7941
語言英式英語
關鍵詞brands; employees' word-of-mouth referrals; employer brand management (EBM); recruitment; reputation; Taiwan; talent
Web of Science 學科類別Business & Economics; Industrial Relations & Labor; Management

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