Inconsistencies in International Product Strategies and Performance of High-Tech Firms
Publication in refereed journal

香港中文大學研究人員

引用次數
替代計量分析
.

其它資訊
摘要This article explores two unresolved issues in the international business literature. First, it is not clear why high-tech firms should standardize their product strategies across countries. Second, the rationale for high-tech firms to forge international strategic alliances (ISAs) is unknown. Drawing on organizational ecology and structural inertia theories, this study proposes that the interactions between a firm's structural inertia and environmental hostility are hazardous to firm performance and that ISAs weaken their impacts. Using data from 167 Canadian high-tech firms, this study supports that hypothesis and uncovers important implications for research and practice. Firms' structural inertia makes inconsistency in international product strategies destructive. When structural inertia interacts with the environmental hostility associated with high-tech industries, the impacts can be stronger. High-tech firms resort to ISAs, using their partners to implement different product strategies to avoid adverse outcomes. Thus, ISAs are mechanisms that high-tech firms use to reduce the strategy inconsistencies across countries.
著者Li L, Qian GM, Qian ZM
期刊名稱Journal of International Marketing
出版年份2014
月份1
日期1
卷號22
期次3
出版社American Marketing Association
頁次94 - 113
國際標準期刊號1069-031X
電子國際標準期刊號1547-7215
語言英式英語
關鍵詞high-tech industries; international product strategy; international strategic alliances
Web of Science 學科類別Business; Business & Economics

上次更新時間 2020-19-10 於 01:06