Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing
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AbstractPublic policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty). In addition, the importance of these problems, and urgency people feel about addressing them, is influenced by perceptions of their prevalence. These perceptions, however, can be unwittingly biased by extraneous sources of information that lead some people to either overestimate or underestimate the seriousness of the problem at hand. The authors review empirical work on the construction of perceptions of frequency and representativeness and the processes that underlie them. They show that these perceptions are often biased in ways that differ over segments of the population. They conclude with a discussion of implications of these findings for developing public policy initiatives and de-biasing strategies.
All Author(s) ListBriley DA, Shrum LJ, Wyer Jr RS
Journal nameJournal of Public Policy and Marketing
Volume Number32
PublisherAmerican Marketing Association
Pages112 - 118
LanguagesEnglish-United Kingdom
Keywordsadvertising models; frequency estimation; media issues; minorities; public policy; television
Web of Science Subject CategoriesBusiness; BUSINESS; Business & Economics

Last updated on 2020-17-11 at 23:44