Factors Affecting Judgments of Prevalence and Representation: Implications for Public Policy and Marketing
Publication in refereed journal

香港中文大學研究人員

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摘要Public policies are typically established to eliminate important social problems (e.g., minority discrimination, crime, poverty). In addition, the importance of these problems, and urgency people feel about addressing them, is influenced by perceptions of their prevalence. These perceptions, however, can be unwittingly biased by extraneous sources of information that lead some people to either overestimate or underestimate the seriousness of the problem at hand. The authors review empirical work on the construction of perceptions of frequency and representativeness and the processes that underlie them. They show that these perceptions are often biased in ways that differ over segments of the population. They conclude with a discussion of implications of these findings for developing public policy initiatives and de-biasing strategies.
著者Briley DA, Shrum LJ, Wyer Jr RS
期刊名稱Journal of Public Policy and Marketing
出版年份2013
月份1
日期1
卷號32
出版社American Marketing Association
頁次112 - 118
國際標準期刊號0743-9156
電子國際標準期刊號1547-7207
語言英式英語
關鍵詞advertising models; frequency estimation; media issues; minorities; public policy; television
Web of Science 學科類別Business; BUSINESS; Business & Economics

上次更新時間 2020-17-10 於 01:27