Does the distance between us matter? Influences of physical proximity to others on consumer choice
Publication in refereed journal


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摘要Individuals' physical closeness to one another can either increase or decrease their preference for distinctive products. When individuals perceive their proximity to others to be voluntary, they are likely to interpret it as an indication of their affiliation motivation. Consequently, in a product choice task, they choose options that others consider desirable. When people perceive that their close proximity to others results from circumstances beyond their control, however, they feel that their personal space is violated and experience a need for to express their individuality. In this case, they are more likely to choose products that distinguish themselves from others. (C) 2011 Society for Consumer Psychology. Published by Elsevier Inc. All rights reserved.
著者Xu J, Shen H, Wyer RS
期刊名稱Journal of Consumer Psychology
出版年份2012
月份7
日期1
卷號22
期次3
出版社Elsevier
頁次418 - 423
國際標準期刊號1057-7408
電子國際標準期刊號1532-7663
語言英式英語
關鍵詞Affiliation motivation; Consumer choice; Need for uniqueness; Proximity
Web of Science 學科類別Business; Business & Economics; Psychology; Psychology, Applied

上次更新時間 2021-12-01 於 23:54