Public expectations of crisis outcomes in the social media era in China: a communication-mediated psychological mechanism
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AbstractThis study theoretically and empirically identifies a new typology of Chinese publics’ normative expectations of crisis outcomes. It classifies the concept into three culturally relevant dimensions—public expectations of (a) organizational accommodative responses (i.e., how an in-crisis organization should respond), (b) punishment of the organization (i.e., how publics collectively should respond), and (c) government intervention (i.e., how government should respond) for desirable crisis outcomes. Using an online survey of the Beijing public, this study investigates the degree to which information seeking and online expression mediate relationships between crisis blame and the three types of expectations. The study finds that as the level of crisis blame increases, active information seekers expect more regarding organizational accommodation and government intervention, whereas active expressers expect stronger punishments of the organization and less government intervention in China.
Acceptance Date04/10/2021
All Author(s) ListYingru JI, Sora KIM
Journal namePublic Relations Review
Volume Number47
Issue Number5
Article number102119
Pages1 - 9
LanguagesEnglish-United States
KeywordsExpectations of crisis outcomes, Crisis blame, Information seeking, Online expression

Last updated on 2024-09-04 at 00:28