The influence of individualism and collectivism on Internet pornography exposure, sexual attitudes, and sexual behavior among college students
Publication in refereed journal
CUHK Authors
Full Text
Digital Object Identifier (DOI) |
Altmetrics Information
.
Other information
AbstractThis study examined associations between individualism/collectivism and exposure to Internet pornography, sexual attitudes, and behaviors. Three parallel surveys of college students in Shanghai, Hong Kong, and Taipei show that collectivism correlated more strongly and negatively than individualism with exposure to Internet pornography, attitudes toward premarital and extramarital sex, and sexual permissive behavior. More importantly, our study found that more collectivistic individuals, especially people with high vertical collectivism, were less likely to accept premarital and extramarital sex and engage in sexually permissive behavior. People with the highest individualistic orientation, namely, vertical individualism, were most likely to accept Internet pornography, premarital sex, and sexually permissive behavior. The findings indicate that an egalitarian orientation of people, including those with horizontal individualism, horizontal collectivism, and vertical collectivism, are more likely to abide by social norms and conform to community standard against deviance. On the other hand, people with highly individualistic and hierarchical orientation are more likely to accept social deviance which matches the desire of highly individualistic people to be distinct and unique.
All Author(s) ListLo VH, So CYK, Zhang GL
Journal nameChinese Journal of Communication
Year2010
Month1
Day1
Volume Number3
Issue Number1
PublisherTaylor & Francis (Routledge): SSH Titles
Pages10 - 27
ISSN1754-4750
eISSN1754-4769
LanguagesEnglish-United Kingdom
Keywordscollectivism; extramarital sex; individualism; Internet pornography; premarital sex; sexual attitudes
Web of Science Subject CategoriesCommunication; COMMUNICATION
