ANOTHER LOOK AT PRICE PROMOTION
Publication in refereed journal

香港中文大學研究人員
作者已離職


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替代計量分析
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其它資訊
摘要Weekly sales at retail stores exhibit several patterns that the literature on price promotion does not fully capture. In this paper we develop a simple symmetric model where duopoly manufacturers distribute through a monopoly retailer to serve consumers with heterogeneous reservation prices. We show that the heterogeneity in consumers' reservation prices coupled with the retailer's market power is sufficient to resolve the deficiency in the literature. We then show that, while pricing patterns under this model differ significantly from those under a model where the retailer has no market power, the manufacturers' expected profits are the same in both cases.
著者Cao W
期刊名稱Journal of Industrial Economics
出版年份2011
月份6
日期1
卷號59
期次2
出版社Wiley: 24 months
頁次282 - 295
國際標準期刊號0022-1821
語言英式英語
Web of Science 學科類別Business & Economics; Business, Finance; BUSINESS, FINANCE; Economics; ECONOMICS

上次更新時間 2021-06-04 於 00:13