Effect of social group dynamics on contagion
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AbstractDespite the many works on contagion phenomena in both well-mixed systems and heterogeneous networks, there is still a lack of understanding of the intermediate regime where social group structures evolve on a similar time scale to individual-level transmission. We address this question by considering the process of transmission through a model population comprising social groups which follow simple dynamical rules for growth and breakup. Despite the simplicity of our model, the profiles produced bear a striking resemblance to a wide variety of real-world examples-in particular, empirical data that we have obtained for social (i.e., YouTube), financial (i.e., currency markets), and biological (i.e., colds in schools) systems. The observation of multiple resurgent peaks and abnormal decay times is qualitatively reproduced within the model simply by varying the time scales for group coalescence and fragmentation. We provide an approximate analytic treatment of the system and highlight a novel transition which arises as a result of the social group dynamics.
All Author(s) ListZhao ZY, Calderon JP, Xu C, Zhao GN, Fenn D, Sornette D, Crane R, Hui PM, Johnson NF
Journal namePhysical Review E
Volume Number81
Issue Number5
PublisherAmerican Physical Society
LanguagesEnglish-United Kingdom
Web of Science Subject CategoriesPhysics; Physics, Fluids & Plasmas; PHYSICS, FLUIDS & PLASMAS; Physics, Mathematical; PHYSICS, MATHEMATICAL

Last updated on 2021-12-01 at 23:17