The Effect of Incidental Emotions on Judgments and Behavior in Unrelated Situations: A Review
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AbstractThe emotions that people experience in one situation can influence their judgments and behavioral decisions in other situations that are objectively unrelated to the conditions that gave rise to them. These effects are evident in a variety of emotions, including embarrassment, guilt and shame, jealousy and envy, anger and fear, sadness, disgust, hopelessness, hope, pride, romantic crushes, and nostalgia. In this article, we review the results of research that exemplify the impact of specific emotions on consumer behavior. Specifically, negative emotions motivate individuals to eliminate the unpleasant feelings they elicit and activate concepts concerning the means of attaining this general goal. Once activated, these concepts influence behavior in unrelated situations independently of the conditions that gave rise to the feelings. Positive emotions do not induce such compensatory motivation. Nevertheless, they can sometimes trigger desires, and the behavioral disposition activated by these desires can also influence behavior in unrelated situations.
Acceptance Date01/02/2019
All Author(s) ListWyer Robert S., Ping Dong, Xun (Irene) Huang, Zhongqiang (Tak) Huang, Lisa C. Wan
Journal nameJournal of the Association for Consumer Research
Detailed descriptionAll but the first author are listed in alphabetical order
Volume Number4
Issue Number2
PublisherThe University of Chicago Press
Pages198 - 207
LanguagesEnglish-United States
Keywordsincidental emotions, judgments and behavioral decisions, consumer behavior

Last updated on 2021-24-02 at 23:08