Consumer Reactions in Service Failure: The Effects of Brand Warmth and Brand Competence
Refereed conference paper presented and published in conference proceedings
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著者Xiao (Shannon) YI, Yao (Chloe) QIU, Lisa C. Wan
會議名稱APTA 2019 (Asia Pacific Tourism Association)
會議開始日01.07.2019
會議完結日04.07.2019
會議地點Da Nang
會議國家/地區越南
出版年份2019
語言美式英語
