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> Professor Hao SHEN
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Professor SHEN Hao
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Position and Department
Professor
,
Department of Marketing
ORCiD
0000-0003-3361-6058
CUHK Research Outputs
So Difficult to Smile: Why Unhappy People Avoid Enjoyable Activities
(
2020
)
Word of Mouth versus Word of Mouse: Speaking about a Brand Connects You to It More Than Writing Does
(
2018
)
Go beyond just paying: Effects of payment method on level of construal
(
2017
)
Physical proximity increases persuasive effectiveness through visual imagery
(
2017
)
Computer Interfaces and the “Direct-Touch” Effect: Can iPads Increase the Choice of Hedonic Food?
(
2016
)
Looks good to me: How eye movements influence product evaluation
(
2016
)
The Interactive Effects of Affect and Shopping Goal on Information Search and Product Evaluations
(
2015
)
Virtual Touch: How Computer Interfaces Impact Consumer Choice
(
2015
)
The Crossmodal Effect of Attention on Preferences: Facilitation versus Impairment
(
2014
)
The Role of Procedural Knowledge in the Generalization of Social Behavior
(
2013
)
Does the distance between us matter? Influences of physical proximity to others on consumer choice
(
2012
)
If you can't grab it, it won't grab you: The effect of restricting the dominant hand on target evaluations
(
2012
)
The Effect of Location on Price Estimation: Understanding Number-Location and Number-Order Associations
(
2012
)
THE EFFECTS OF PAST BEHAVIOR ON FUTURE GOAL-DIRECTED ACTIVITY
(
2012
)
The generalization of deliberative and automatic behavior: The role of procedural knowledge and affective reactions
(
2012
)
Cross-Cultural Differences in the Refusal to Accept a Small Gift: The Differential Influence of Reciprocity Norms on Asians and North Americans
(
2011
)
Contrast and assimilation effects of processing fluency
(
2010
)
The effect of past behavior on variety seeking: Automatic and deliberative influences
(
2010
)
"Accept a Gift or Reject it? That is Not A Simple Question": A Cross-Cultural Study of Gift Acceptance and the Mediating Role of Feelings of Appreciation and Indebtedness
(
2009
)
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