Understanding publics’ post-crisis social media engagement behaviors: An examination of antecedents and mediators
Publication in refereed journal

香港中文大學研究人員
替代計量分析
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其它資訊
摘要This study examines the psychological mechanisms underlying the process that enables publics’ individual differences (e.g., the levels of uncertainty avoidance and social media usage) to give rise to varying post-crisis social media engagement intentions (e.g., information seeking, support seeking, and negative word-of-mouth). The study confirms that this process is serially mediated by perceived threat severity, perceived susceptibility, and negative emotions. These psychological mediators, however, function differently between uncertainty avoidance and social media usage. For uncertainty avoidance, a high arousal negative emotion (e.g., anger, fear) is a more essential step to influence engagement intentions than a low arousal emotion (e.g., shame, guilt). For social media usage, however, the type of aroused negative emotions does not matter. Rather, the relationship social media usage has with information seeking is different from that with support seeking and negative word-of-mouth intentions. Social media usage induces information seeking intentions only through publics’ cognitive appraisals of the situation without the activation of negative emotions, while it induces supporting seeking and negative word-of-mouth intentions through both cognitive appraisals and negative emotion arousals.
著者Xiaochen Angela Zhang, Jonathan Borden, Sora Kim
期刊名稱Telematics and Informatics
出版年份2018
月份12
卷號35
期次8
出版社Elsevier
頁次2133 - 2146
國際標準期刊號0736-5853
語言美式英語

上次更新時間 2019-19-10 於 02:36