Propaganda strategies of Korean war-era leaflets
Publication in refereed journal
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香港中文大學研究人員
替代計量分析
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其它資訊
摘要This study employs an interpretive historical analysis of the themes presented in the leaflets produced by South and North Korea during the Korean War. The themes are analysed into four categories: appeals of ideology, personal gratification, communal values, and information dissemination. The most prominent themes of the ideology appeal are those of toadyism, social system criticism, and attacks on the leader of the opponents. Of the personal gratification appeal, themes include persuading opponents to surrender for personal safety, health, and to gain a sense of belonging. Communal value appeal emphasized the Korea's unique characteristics of one blood, one nation, and one ethnicity mentality to promote the authenticity of each side. Information dissemination contained warnings of bomb attacks, claims of superiority in firepower, and assertions intended to disguise the real situation of the war.
著者Sora Kim, Eric Haley
期刊名稱International Journal of Advertising
出版年份2017
月份7
出版社Routledge
頁次1 - 21
國際標準期刊號0265-0487
電子國際標準期刊號1759-3948
語言美式英語

上次更新時間 2019-04-12 於 02:45