Game discourse, cultural intimacy and the empowerment of game players in engaging China game market
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AbstractAs the one of the booming digital entertainment industries—yet marginal in the eyes of the public-- the global e-sport professional gaming market generated considerable market revenues and popularity among the young generation. As
for the state, the national team of such e-sport also represents a kind of national competitiveness and prestige, or so-called “soft power”. China, as one of the most influential countries leading e-sport market, has formalized various
channels to encourage e-sport gaming development, while ironically at the same time still implements severe censorship on games. Under this specific Chinese political and economic context, this study examines the career, habitus and discourse of the e-sport professional gamers in China. How do they develop their professional and career in E-sport and related entertainment business (for example, livestreaming)? What is the condition of gamers in China under the current strong control and opposition in public discourse? By conducting textual analysis of the social discourse and interviewing the Chinese gamers of LOL (League of Legend), this article explores the e-sport in China under political economy perspective, and such phenomenon to certain extent is representative of gamers in a country where economy is booming but political control is strong—a typical situation in global south.
All Author(s) ListBoris Pun Lok Fai, Fung Yin Him
Name of ConferenceInter-Asia Cultural Studies Society International Conference 2017
Start Date of Conference28/07/2017
End Date of Conference31/07/2017
Place of ConferenceSeoul
Country/Region of ConferenceSouth Korea
Year2017
LanguagesEnglish-United Kingdom

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