Self-mocking crisis strategy on social media: Focusing on Alibaba chairman Jack Ma in China
Publication in refereed journal

香港中文大學研究人員

引用次數
替代計量分析
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其它資訊
摘要Through qualitative and quantitative content analyses, this study examines China's largest e-commerce company, Alibaba, and its successful management of a paracrisis on social media. The study indicates that during the early paracrisis stage, Alibaba was successful at averting a social media reputation crisis by adopting the crisis response strategy of humorous self-mockery. The study also illustrates the importance of utilizing a CEO's personality and parasocial relationship in a crisis response, of choosing a communication style well suited to social media, and of analyzing existing public sentiment towards social media crisis communication. (C) 2016 Elsevier Inc. All rights reserved.
著者Kim S, Zhang XCA, Zhang BRW
期刊名稱Public Relations Review
出版年份2016
月份12
卷號42
期次5
出版社ELSEVIER SCIENCE INC
頁次903 - 912
國際標準期刊號0363-8111
電子國際標準期刊號1873-4537
語言英式英語
關鍵詞Crisis communication, Humor, Paracrisis, Parasocial relationship, Self-mocking, Social media
Web of Science 學科類別Business; Business & Economics; Communication

上次更新時間 2019-16-09 於 01:58