Does site architecture matter? The political implications of public- versus private-oriented social network sites in China
Publication in refereed journal

香港中文大學研究人員
替代計量分析
.

其它資訊
摘要Political communication researchers have shown that social network site (SNS) use and online network characteristics can impinge on people’s political attitudes and behavior. Nevertheless, individual SNSs have varying site architecture, basic design features, and functionalities, which may influence usage and online network characteristics. This study thus examines whether site architecture matters for understanding the political implications of SNSs. Specifically, this article conceptualizes the distinction between public-oriented and private-oriented SNSs. It contends that the two types of SNSs would have varying impact on political behavior through the kinds of online networks that they tend to sustain. Analysis of a survey of university students in Guangzhou, China (N = 897), shows that respondents using public-oriented SNSs tended to have a relatively more ‘public’ online network – larger, involving more strangers, and with more connections to public actors. Some of these network characteristics in turn affected political discussion behavior. The analysis thus demonstrates how SNS architecture can indirectly impinge on individual-level political outcomes.
著者Su CC, Lee FLF, Lin G
期刊名稱ASIAN JOURNAL OF COMMUNICATION
出版年份2017
月份3
卷號27
期次2
頁次134 - 153
國際標準期刊號0129-2986
電子國際標準期刊號1742-0911
語言英式英語
關鍵詞China, Online Network Characteristics, Political Discussion, Public-Oriented Versus Private-Oriented Snss, Site Architecture, Social Network Sites

上次更新時間 2019-18-10 於 02:55