Framing on Facebook: Examining an Issues Management Approach to Obesity
Publication in refereed journal

香港中文大學研究人員

其它資訊
摘要This study utilized a quantitative content analysis to examine how ten major food corporations are managing and framing the obesity issue on Facebook. Despite the potential for communicating about issues with large numbers of active stakeholders on social media, corporations in our study are not maximizing their issues management efforts on this medium. This study reveals that the overall strategy used by these corporations involves providing individual-focused information about living healthy lifestyles. Food corporations are taking a very positive and empowering approach to the issue by refraining from using the term “obesity” in their messages and frames, providing personalized information related to empowering a healthy lifestyle, and using the product nutrition frame, all of which were found to be the more effective tactics in generating dialogue and positive reaction from stakeholders.
著者McCall Shereen Sarthou, KIM Sora, Brummette John
期刊名稱The Journal of Social Media in Society
出版年份2016
月份9
卷號5
期次2
出版社Tarleton State University
頁次169 - 201
國際標準期刊號2328-3599
電子國際標準期刊號2325-503X
語言美式英語
關鍵詞Issues Management, Social Media, Framing, Obesity

上次更新時間 2018-22-01 於 09:16

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