Reluctance to talk face-to-face and post on Facebook about politics: Examining the roles of fear of isolation, willingness to self-censor, and network structure
Refereed conference paper presented and published in conference proceedings

香港中文大學研究人員

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摘要Based on concepts from spiral of silence theory, this study examines Hong Kong citizen’s willingness to publically express support for a political party or candidate face-to-face and on Facebook during the 2015 District Council elections. Findings from a national survey showed that fear of social isolation (FSI) exhibited an indirect effect on public expression of support through willingness to self-censor (WTSC) for both offline and Facebook contexts. Moreover, there was evidence of moderated mediation for the Facebook condition, such that the indirect effect was stronger for those with more homogeneous Facebook networks. This particular finding is framed in terms of the technological affordances of Facebook (e.g. persistence and scalability of posted messages vis-à-vis spoken communications) as well as increased identifiability and decreased anonymity of Facebook interactions, which accentuate the publicness of political expression and individuals’ fear of social isolation and sensitivity to the opinion climate.
著者CHAN, Che Ming
會議名稱Association for Education in Journalism and Mass Communication Annual Conference 2016
會議開始日02.08.2016
會議完結日07.08.2016
會議地點Minnesota
會議國家/地區美國
會議論文集題名Reluctance to talk face-to-face and post on Facebook about politics: Examining the roles of fear of isolation, willingness to self-censor, and network structure
出版年份2016
月份8
語言英式英語

上次更新時間 2018-22-01 於 05:59