Understanding hong kong adolescents' environmental intention: The roles of media exposure, subjective norm, and perceived behavioral control
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AbstractThis article explores how exposure to environment-related media content, subjective norm and perceived behavioral control play a role in Hong Kong adolescents' environmental intention. The author conducted a survey with a sample of 1,012 (465 male, 547 female) adolescents in Hong Kong. Structural equation modeling confirms that exposure to environment-related media content is positively associated with Hong Kong youngsters' subjective norm and perceived behavioral control. Hong Kong adolescents' subjective norm and perceived behavioral control, in turn, were found to be positively associated with their environmental intention. Subjective norm was also positively associated with perceived behavioral control. The author discusses the theoretical implications on theory of reasoned action. Practical insights into the important socializing roles of media and social contexts are also explored. © Taylor & Francis Group, LLC.
All Author(s) ListLee K.
Journal nameApplied Environmental Education and Communication
Detailed description[Publisher: Taylor & Francis].
Year2011
Month4
Day1
Volume Number10
Issue Number2
PublisherTaylor & Francis
Place of PublicationUnited Kingdom
Pages116 - 125
ISSN1533-015X
LanguagesEnglish-United Kingdom

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