The green purchase behavior of hong kong young consumers: The role of peer influence, local environmental involvement, and concrete environmental knowledge
Publication in refereed journal

Times Cited
Altmetrics Information

Other information
AbstractIn view of the increasing demand for greener lifestyles in Chinese-based communities, this study examines the possible contextual and individual factors that affect green purchase behavior in young consumers in Hong Kong. Using a sample of 6,010 adolescent consumers, a survey was developed and administered. Hierarchical regression analyses indicate that six factors predict the green purchase behavior of Hong Kong adolescents in the following descending order: Peer influence, local environmental involvement, concrete environmental knowledge, parental influence, environmental awareness, and media exposure to environmental messages. A model is proposed that depicts the flow of influence of the top three predictors on green purchase behavior. Structural equation modeling confirms a good fit of the data with the proposed model. The study concludes by outlining the theoretical and practical implications for international green marketing. © Taylor & Francis Group, LLC.
All Author(s) ListLee K.
Journal nameJournal of International Consumer Marketing
Detailed description[Publisher: Routledge ,Taylor & Francis].
Volume Number23
Issue Number1
PublisherHaworth Press Inc.
Place of PublicationUnited States
Pages21 - 44
LanguagesEnglish-United Kingdom
KeywordsEnvironmental involvement, Environmental knowledge, Green purchase behavior, Hong kong, Peer influence

Last updated on 2020-28-01 at 23:11