Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR
Publication in refereed journal

香港中文大學研究人員

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摘要This study attempts to examine the dimensions of corporate social responsibility (CSR) skepticism and to identify the strongest predictor by testing the relationships between the skepticism constructs and public responses. The study further examines the role of cynicism either as an antecedent, a moderator, or a component of CSR skepticism. Through a series of model tests, three factors of CSR skepticism were identified to better predict public responses to CSR: (a) skepticism toward a company’s altruism, (b) disbelief of CSR messages and CSR activities, and (c) skepticism toward CSR informativeness. Skepticism toward a company’s altruism was identified as the strongest predictor in determining negative public response to CSR, whereas cynicism did not have much predictive power to explain public response to CSR; as a result, it was excluded from the final dimensions of CSR skepticism.
著者Rim H, Kim S
期刊名稱Journal of Public Relations Research
出版年份2016
月份12
日期20
卷號28
期次5-6
出版社Routledge
頁次248 - 267
國際標準期刊號1062-726X
電子國際標準期刊號1532-754X
語言英式英語
關鍵詞Attitudes, corporate social responsibility (CSR), cynicism, skepticism, supportive behaviors

上次更新時間 2019-12-09 於 01:47