Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR
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AbstractThis study attempts to examine the dimensions of corporate social responsibility (CSR) skepticism and to identify the strongest predictor by testing the relationships between the skepticism constructs and public responses. The study further examines the role of cynicism either as an antecedent, a moderator, or a component of CSR skepticism. Through a series of model tests, three factors of CSR skepticism were identified to better predict public responses to CSR: (a) skepticism toward a company’s altruism, (b) disbelief of CSR messages and CSR activities, and (c) skepticism toward CSR informativeness. Skepticism toward a company’s altruism was identified as the strongest predictor in determining negative public response to CSR, whereas cynicism did not have much predictive power to explain public response to CSR; as a result, it was excluded from the final dimensions of CSR skepticism.
All Author(s) ListRim H, Kim S
Journal nameJournal of Public Relations Research
Year2016
Month12
Day20
Volume Number28
Issue Number5-6
PublisherRoutledge
Pages248 - 267
ISSN1062-726X
eISSN1532-754X
LanguagesEnglish-United Kingdom
KeywordsAttitudes, corporate social responsibility (CSR), cynicism, skepticism, supportive behaviors

Last updated on 2019-10-07 at 02:44