Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR
Publication in refereed journal

Times Cited
Web of Science10WOS source URL (as at 21/10/2019) Click here for the latest count
Altmetrics Information

Other information
AbstractThis study attempts to examine the dimensions of corporate social responsibility (CSR) skepticism and to identify the strongest predictor by testing the relationships between the skepticism constructs and public responses. The study further examines the role of cynicism either as an antecedent, a moderator, or a component of CSR skepticism. Through a series of model tests, three factors of CSR skepticism were identified to better predict public responses to CSR: (a) skepticism toward a company’s altruism, (b) disbelief of CSR messages and CSR activities, and (c) skepticism toward CSR informativeness. Skepticism toward a company’s altruism was identified as the strongest predictor in determining negative public response to CSR, whereas cynicism did not have much predictive power to explain public response to CSR; as a result, it was excluded from the final dimensions of CSR skepticism.
All Author(s) ListRim H, Kim S
Journal nameJournal of Public Relations Research
Volume Number28
Issue Number5-6
Pages248 - 267
LanguagesEnglish-United Kingdom
KeywordsAttitudes, corporate social responsibility (CSR), cynicism, skepticism, supportive behaviors

Last updated on 2019-22-10 at 03:11