Does research on digital public relations indicate a paradigm shift? An analysis and critique of recent trends
Publication in refereed journal

香港中文大學研究人員
替代計量分析
.

其它資訊
摘要Abstract This study analyzes 141 articles published between 2008 and 2014 in order to determine whether public relations (PR) research has undergone a paradigm shift resulted from the rise of social media. Compared with digital {PR} research before 2008, we find that 1) social media have become a major research topic while remaining a secondary concern of many {PR} practitioners; 2) digital {PR} studies are gradually shifting from description to theorization; 3) the examined studies witnessed a general trend of methodological diversification but this trend needs to continue in order for scholars to better describe, predict, and explain how digital {PR} should be organized and practiced; and 4) digital {PR} research frameworks are dominated by the organizational perspective, whereas increasing attention has been paid to organizations in the nonprofit sector. Compared to digital {PR} research before 2008, our findings suggest that the development of digital technology in recent years has brought about changes in {PR} research such that the research paradigm is presently shifting and acts as a competing paradigm but has not yet shifted completely.
著者Huang Yi-Hui Christine, Wu Fang, Huang Qing
期刊名稱TELEMATICS AND INFORMATICS
出版年份2016
月份8
出版社ELSEVIER SCIENCE BV
國際標準期刊號0736-5853
語言英式英語
關鍵詞Digital public relations, Social media, Research trends, Paradigm shift

上次更新時間 2019-09-09 於 01:36