Does research on digital public relations indicate a paradigm shift? An analysis and critique of recent trends
Publication in refereed journal

香港中文大學研究人員

其它資訊
摘要Abstract This study analyzes 141 articles published between 2008 and 2014 in order to determine whether public relations (PR) research has undergone a paradigm shift resulted from the rise of social media. Compared with digital {PR} research before 2008, we find that 1) social media have become a major research topic while remaining a secondary concern of many {PR} practitioners; 2) digital {PR} studies are gradually shifting from description to theorization; 3) the examined studies witnessed a general trend of methodological diversification but this trend needs to continue in order for scholars to better describe, predict, and explain how digital {PR} should be organized and practiced; and 4) digital {PR} research frameworks are dominated by the organizational perspective, whereas increasing attention has been paid to organizations in the nonprofit sector. Compared to digital {PR} research before 2008, our findings suggest that the development of digital technology in recent years has brought about changes in {PR} research such that the research paradigm is presently shifting and acts as a competing paradigm but has not yet shifted completely.
著者Huang Yi-Hui Christine, Wu Fang, Huang Qing
期刊名稱TELEMATICS AND INFORMATICS
出版年份2016
月份8
出版社ELSEVIER SCIENCE BV
國際標準期刊號0736-5853
語言英式英語
關鍵詞Digital public relations, Social media, Research trends, Paradigm shift

上次更新時間 2019-15-06 於 03:51