Public relations, media coverage, and public opinion in contemporary China: Testing agenda building theory in a social mediated crisis
Publication in refereed journal

香港中文大學研究人員

其它資訊
摘要Abstract This study investigates a social mediated crisis triggered by the Guo Meimei incident that negatively affected the Red Cross Society of China (RCSC). RCSC’s public relations efforts, media coverage, and public opinion on micro-blogs are examined through the theoretical grounding of agenda building. Evidence shows that organizational public relations activities strongly influence media coverage at the first level, but exert no influence upon online public opinion. RCSC’s agenda neither forms issue salience of online public opinion, nor effectively influences public’s attitude on the issue. This study extends the theorization of the effects of agenda building by adding contextual factors about social media, political, and cultural characteristics in China.
著者Yang Cheng, Yi-Hui Christine Huang, Ching Man Chan
期刊名稱TELEMATICS AND INFORMATICS
出版年份2017
月份6
卷號34
期次3
出版社ELSEVIER SCIENCE BV
頁次765 - 773
國際標準期刊號0736-5853
語言英式英語
關鍵詞Public relations, Time series, Social media, Agenda building, Crisis, China

上次更新時間 2018-19-09 於 05:03